Did you know:
- 34% of marketers have generated leads using Twitter, and 20% have closed deals
- 77 of the world’s 100 largest companies maintain a corporate Twitter account. But media outlets are the most active users
- 2 out of 3 social media users believe Twitter influences purchases
- 50% of people follow brands on Twitter
- 75% of companies now use Twitter as a marketing channel
- 66% of questions asked on Twitter have some commercial intent (Sian Phillips)